comScore vs Nielsen – Which will you choose?
Hear presentations from each side as they persuade you to their side.
When: Thursday, Feb 15th
Time: Lunch and Learn – 1130a – 1:00p (registration starts at 11:30 and presentation would start at 12n)
Location: National World War 1 Museum
2 Memorial Dr, Kansas City, MO 64108
Cost: $15 Members & $25 Non-members
Each representative will go over the below items in their presentation and the second half would be Q&A.
- How do comScore and Nielsen collect their data?
- How do comScore and Nielsen refine their data?
- How do each of them come up with your demographic information for the Kansas City market specifically?
- What are the strengths of their methodology?
- What are some of the enhancements comScore and Nielsen are working on for the future?
Meet the Speakers
Kelly Abcarian is a media research executive with more than 17 years of industry and technical leadership in aligning Total Audience solutions for television, digital and cross-platform content and advertising. Kelly is currently Senior Vice President for Product Leadership at Nielsen. In this role, she is responsible for the strategic vision and roadmap for Nielsen’s Currency Services, including National TV, Local TV, Audio, and Print.
Kelly has led the way on bringing to market Nielsen’s Total Audience products, focused on the convergence of devices and cross platform audience measurement. Since joining Nielsen in 2005, Kelly has held numerous senior roles managing the company’s largest technology platforms and servicing clients in the Watch & Buy segments of Nielsen’s business.
Kelly is frequent speaker at industry events and is a member of the IAB Advanced TV Advisory Board as well as being an active participant on the MRC Standards Committees.
Jeff Boehme strives to provide comScore’s diverse roster of clients with the advanced data and analytics they need to best position the value of their audience. As Senior Vice President, Television Research at comScore, he helps to define and propel advanced metrics and methods to improve how television is planned, executed and sold. Mr. Boehme works directly with clients to ensure comScore’s products and services are best serving their needs while also developing innovative insights into how media drives consumer behavior.
Most recently serving as Chief Client Officer at Rentrak, and Chief Research Officer at Kantar Media Audiences before that, he brings extensive experience in the field of advanced analytics.
A graduate of Iona College, Mr. Boehme previously held senior positions at The Nielsen Company, National Cable Communications, ABC/Cap Cities, NBC and Seltel.
When he’s not busy ensuring comScore’s services are exceeding client expectations, Jeff spends his time with his wife and two children at their Connecticut home. Mr. Boehme is an avid basketball player, but still finds time for his other passion, electric guitars.